Defining Value Proposition and Route to Market

We recently worked with a UK-based medical device start-up to assess the clinical and commercial potential of their innovative non-invasive continuous glucose monitor.

Our approach involved gathering valuable insights from key stakeholders:

  • Several diabetes specialist healthcare professionals provided clinical perspectives on unmet medical needs and gave detailed feedback about how the device in development might address those needs.

  • An NHS procurement specialist offered expertise on navigating the NHS procurement landscape.

  • A health economist analysed and considered the potential economic impact and cost-effectiveness of the device.

Through this approach, we were able to confirm good product-market fit, recommend a strategic route to NHS adoption, and highlight the evidence requirements for regulatory and reimbursement approval.

This is one of many projects we have undertaken to support innovations in healthcare.

“Nexcea’s insights were crucial for our non-invasive continuous glucose monitor. The team promptly gathered feedback from specialists and provided NHS procurement guidance and economic analysis confirming our product's market fit and strategic NHS adoption path. Thank you for your exceptional support.” 

CEO of a UK-based medical device start-up