The Centre for Sustainable Healthcare (CSH) is a leader in the theory and practice of sustainable healthcare. It provides programmes designed to equip health professionals and educators with the skills to integrate sustainability into quality improvement projects and education. To support uptake of its offerings by the NHS, CSH needed to understand the extent of the market opportunity and how to address it.

We worked with the team to obtain insights from stakeholders about the product-market fit of CSH’s programmes and the factors influencing their uptake. To obtain the information, we undertook interviews with people representing a variety of organisations including NHS Foundation Trusts, an Integrated Care System, NHS Greener, Health Education England, the NHS Commercial Services Unit, NHS Improvement, the UK Health Alliance on Climate Change, the Academy of Primary Care, and a company specialising in decarbonisation in healthcare.

The interviews were supplemented with desk research into the sustainable healthcare landscape in the UK primarily but also in the USA and Australia where there are well documented efforts to transition to a sustainable healthcare system.

The output was a report describing the research findings and setting out recommendations for CSH. The intention was to support CSH in increasing the uptake of its programmes and embedding sustainable ways of thinking within the NHS.

This is one of many projects we have undertaken to support strategy development and planning for companies developing and commercialising products and services for healthcare.

“It was really helpful working with Nexcea on understanding the market for some of our services. Not only was the report helpful to steer our approach but we were so involved in the process that our team learned some of the skills needed and we’ve been able to repeat the exercise under our own steam since. We certainly would recommend.” 

Hazel Walsh, Clinical Transformation Programme Manager, The Centre for Sustainable Healthcare